Basically a double-headed lama, it was constantly trying to go in two directions at once, forwards and
Basically a double-headed lama, it was constantly trying to go in two directions at once, forwards and backwards but never really getting anywhere.
This is the position we often find ourselves in when producing digital content – trying to move forwards to embrace new technologies, but having to work backward to respect the limitations of many client systems.
While some clients are pushing for sites to be built in HTML5, others still demand Internet Explorer 6 compatibility. Both have their merits – of course, you want a cutting edge website with the latest functionality, but you don’t want to need expensive upgrades all the time.
The answer lies with your audience. Understand their systems and ability to receive your message, and you can better tailor the medium to suit them.
At the moment, a paltry 3.5% of the UK online audience is on IE6, and that number is dropping all the time – whereas 35% of China is still plugged into the antique browser. But time is running out for IE6, as even Microsoft is facilitating its demise at HTML5 has some great functionality if you want to attract a tech savvy, early adopter audience. But pretty soon HTML5 will stop being a catch-all buzzword and stick to bash Flash and become seamlessly integrated into our digital landscape. Today’s Next Big Thing becomes tomorrow’s standard functionality.