Finish

To launch the revolutionary Quantumatic, Finish wanted to identify and reward their key audience.

This is a revolution in dishwashing and the first people to get their hands on it would be the most loyal.

We targeted the relevant demographic on facebook and directed them to a short screening questionnaire, allowing us to cherry pick the most suitable. For the next 2 months we courted their interest with a teaser campaign, before inviting a select number to a VIP launch event.

Coupled with our social networking campaign, we succeeded in generating substantial buzz in the build up to the launch. This was followed with an online voucher campaign to reward those prosumers who had engaged but missed out on the event.