Huggies Pull-Ups
Brand Utility WebsiteHow do you help parents through one of the most rewarding – and taxing – aspects of raising a child?
We put together the ultimate online guide to assist them through each stage of potty training their toddlers. Building on the Huggies Pull-Ups promise to make potty training more fun & easier, we consulted with parents to create a site packed with the best advice, tools, and tips to do just that.
The results were beyond our expectations – overwhelmingly positive feedback to the content of the site and multiple forum discussions. But best of all, the SEO results – Huggies jumped from page 6 to page 1 in searches for the term ‘potty training’.