more! Magazine

more! magazine asked us to create a series of facebook apps to leverage their social media presence and reward engaged customers.

Teaming up with Miss Selfridge for the partner activity, we encouraged them to demonstrate their command of fashion and style. The project drew on our experience of CMS functionality using the Facebook API to enable vote & data capture functionality.
It resulted in 23,000 entries over 3 weeks and unprecedented levels of social media interaction.