Tango

To support the launch of King Tango, we gave away 365 recovery kits in an on-pack promotion.

The kits were designed for people who can’t resist drinking a whole King Tango. The campaign needed a simple online redemption process – something uncomplicated, but still with that classic ‘Tango’ essence.

Our site also tested their ability to resist temptation – with a big red button that said ‘Don’t Touch’. Of course most people still pushed it, and demolished the site in the process. Luckily the site could also recover itself.

Launch Site