Warburtons

For their first step into the world of snacking, Warburtons wanted to move away from their bread brand and create something completely different.

We took the two characters – ChippidyDooDaa and SnackaDoodle, and created fully immersive online worlds for them. The sites featured platform game navigation so visitors had full control over the movement of the characters and could explore the site in a fun, involving way.

To further tell the brand story, we rolled out the creative across all digital media, print collateral, livery, and a host of merchandise – acting as brand guardian for the ranges.