Brief: Work closely with Sony PlayStation’s New York based ATL agency to produce campaigns for a number of new game releases and updates.
Solution: Working under tight security we set up a dedicated team embedded within the lead agency in Manhattan (great fun!). This team worked closely with lead creatives taking master artwork and creating the digital display units included in the media schedule. Units were delivered into Google DoubleClick and a number of other ad servers such as Sizmek, Flashtalking, etc.
Outcome: We maximised the potential of the very small file weights to bring high quality gaming graphics to life and delivered the campaigns across a massive media schedule.