KIA

Dynamic Advertising

Multi-territory digital advertising campaigns

We worked closely with Innocean (Kia’s agency), taking their lead creative and for a number of car brands and working with their media partner (Havas), we managed the delivery of a multiple campaigns on an ongoing quarterly cycle.

There were several challenges which included, fast turnaround/short media deadlines, multiple ad units, multiple languages, and frequent changes to copy due to new marketing offers.

Categories

PPC/Programmatic, Email marketing

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