At Breathe we have developed the concept of Multishoring™
We operate globally, ensuring your delivery team is strategically located, based on service,
skill and cost efficiency.
Our core team is based at the point of delivery; however, we blend WFO with WFH and a hybrid approach. This brings many advantages to our clients and our team members. Breathe currently operates on four continents we can offer a local service combined with cost saving advantages and 24/7 delivery.
We have developed the concept of Multishoring™. This can be defined as taking a global approach to digital production whilst having a local client service guaranteed as a key part of our clients’ experience.
Boarders are not relevant to us, cost-effective solutions are our focus.
In today’s rapidly evolving digital world, businesses are constantly seeking innovative ways to stay competitive, cut costs, and increase efficiency. One of the solutions that has gained significant traction in recent years is offshore digital production. This approach involves outsourcing various digital tasks, such as web development, design, content creation, and data analysis, to specialised teams located in different countries. The benefits of offshore digital production are many, making it a strategic choice for businesses looking to stay digitally competitive. In this blog, we will explore the advantages of offshore digital production, demonstrating how it can transform the way businesses operate and deliver value to their clients.
One of the primary advantages of offshore digital production is cost efficiency. Outsourcing digital tasks to countries with lower hourly rates and operational costs allows businesses to significantly reduce their overheads. For example, hiring skilled web developers, designers, or content creators in countries with lower salaries can lead to substantial savings compared to hiring locally in more expensive markets. These cost savings can be reinvested into other critical areas of the business, such as lead creative, research and development or overall digital strategy.
Access to Global Talent Pools
Offshore digital production enables businesses to tap into a vast global talent pool. This provides access to a diverse range of skills and expertise that may not be readily available locally. By partnering with offshore teams, companies can benefit from the specialised knowledge and experience of professionals from different cultural backgrounds, enhancing the quality of their digital output.
Scalability and Flexibility
Scalability is a critical factor in the success of any business, particularly in the digital marketplace. Offshore digital production allows businesses to scale their operations up or down rapidly to meet changing demands. Whether a business needs to quickly expand its web development team to launch a new brand or temporarily reduce content production during slower periods, offshore outsourcing offers the flexibility to adapt to fluctuating workloads without the complexities of hiring and firing locally.
In today’s fast-paced business environment, time-to-market is a crucial factor that can determine success or failure. Offshore digital production can significantly improve product development and delivery timelines. With teams working across different time zones, businesses can achieve a continuous workflow, ensuring that tasks progress even outside regular working hours. This round-the-clock development can result in quicker product launches, giving companies a competitive edge.
Focus on Core Competencies
Offshore digital production allows businesses to focus on their core competencies while outsourcing non-core tasks to experts. For example, a technology company can concentrate on innovation and product development while entrusting design and maintenance to offshore partners. This strategic allocation of resources enables businesses to maximise their strengths and give more time and energy to activities that drive growth.
Business continuity is a critical concern, especially in an interconnected global economy. Offshore digital production can help mitigate risks by diversifying the geographic locations of various business functions. This reduces the vulnerability to localised economic factors, such as fluctuating rates or skill shortages. Additionally, outsourcing certain tasks to offshore teams can provide a backup plan in case of unexpected resource shortages or technical challenges in their home market.
Collaborating with offshore digital production teams can improve innovation by introducing new perspectives and ideas. Different cultural backgrounds and work experiences can lead to creative solutions to complex problems. When businesses engage with offshore partners, they open themselves up to a broader range of insights and approaches that can drive innovation and help them stay ahead of the competition.
Offshore digital production is often associated with rigorous quality control processes. Many offshore service providers have well-established quality assurance systems and methodologies in place to ensure that the work delivered meets or exceeds industry standards. This commitment to quality can lead to better outcomes for businesses and their clients.
24/7 Support and Customer Service
Global outsourcing often means having access to round-the-clock support and customer service. This can be particularly advantageous for businesses that serve customers in different time zones. Offshore teams can handle inquiries, technical support, and issue resolution during hours when the local team is not available, enhancing customer satisfaction and loyalty.
Ultimately, the benefits of offshore digital production contribute to a significant competitive advantage. Businesses that leverage offshore outsourcing effectively can offer high-quality solutions and services at competitive fees. They can also adapt to market changes more swiftly, innovate more effectively, and maintain a strong focus on their core business goals, all of which improve their profitability
Offshore digital production is a strategic approach that offers a multitude of benefits to businesses in today’s digital market. From cost savings and access to global talent pools to enhanced innovation and a competitive edge, the advantages are undeniable. While offshore outsourcing is not without its challenges and risks, when managed effectively, it can be a game-changer for businesses looking to thrive in an increasingly interconnected and competitive world. As technology continues to advance, offshore digital production is likely to become an even more integral part of the global marketing landscape, enabling companies to adapt, grow, and succeed in whatever area of marketing services they operate.