For some industries – IT for example – virtual teams are nothing new and actually can lead to better work – monosyllabic geeks sitting in darkened rooms tend to be more productive, like battery hens! But in our creative world we need the spark that comes from human interaction and the smell of stale pizza at 2:00 am – that’s the time the intern blurts out the Yellow Pencil germ of an idea that sparks the old timers into a frenzy.
At Breathe we’ve been running virtually – near shore, far shore and everything in between – for years. We’ve learnt that building successful remote teams is an art form. Managers need to be far more intuitive and to read the virtual room to spot the quiet ones with the great ideas, far more adept at closing down the big mouth with all the hot air and the most stylish back drop. There needs to be structure, clear expectations and boundaries around good manners on calls; at the end of the day it’s all about productivity and inspired delivery.