Choosing a domain name is not like choosing a child’s name – it’s actually really important, and you can’t just name it after your nan or some character from a Johnny Depp film. It takes planning, thought, and arguing – lots of arguing.
Here’s some advice you didn’t ask for:
1. Make it as short and descriptive as possible: ElvisHatesGoths.com
2. If possible, try to put an SEO-friendly keyword in there: FishandChipsandSEX.com
3. If you must separate words, choose hyphens over underscores. Google treats underscored words as all one word. (But better to use no punctuation at all, it’s bloody untidy.)
5. Doublecheck how it reads as a URL. The stationery supplier ‘Pen Island’ wanted their name as a url – which is fine until you put it together: www.penisland.com
6. If there’s any chance your business will change/evolve it’s main purpose, choose something generic (e.g. Jeff Bezos called it Amazon.com instead of OnlineBookSeller.com).
8. Become a Digital Freegan. Expired domains can come with good directory and search engine listings which you can then build on.
9. Make the name memorable and phonetic, so everyone who hears it will be able to recreate it hours later.
10. If you’re launching a business now, DON’T choose a brand name if you don’t own the URL for it.