App development using geo-location and data
We worked with Kwik Fit to develop a mobile app which used the combination of geo-location combined with detailed DVLA personal data to offer deals to potential customers. Kwik Fit had a number of different car service/MOT deals based on the engine size of a vehicle and they wanted to promote these deal to potential customers.
Our solution identified a target customer’s car engine size using DVLA data, we combined this with mobile phone geolocation data. This allowed us to direct a potential customer (using a sat nav) to their closest Kwik Fit when their MOT was due with a price promotion.