Brief: To work closely with BASF’s German ATL agency and media planning partner to deliver rich media and online display advertisements into 20 territories for their “Bring your ideas to Creator Space” 150 years anniversary campaign.
Solution: We assembled a multidisciplinary and dedicated team which delivered language versions of the master artwork to the global BASF marketing teams and then into ad-serving platforms or hard-coded directly into publisher’s sites.
Outcome: Over a three month period we produced over 1500 digital display units without a hitch.