Brief: Create a destination trade site for UB, the UK’s biggest biscuit brand owner, the site must engage small independent managers of convenience stores and fascia groups (such as Londis and Nisa). The site must incorporate sales support information such as planograms, an interactive merchandising audit, competitions, and blogs. Also the CMS of the site must be simple to allow the UB marketing team to make day-to-day changes quickly.
Solution: We fully designed and built the site in Umbraco, the Dev team at Breathe hard coded the planogram, audit and competition functions.
Outcome: The site has been refreshed annually since 2014 and is a living breathing site with constant updates.