Brief: Take the lead creative campaign produced for Canon cameras UK Christmas campaign and create digital OOH executions in-line with the overarching creative strategy.
Solution: We produced a number of digital OOH screens which appeared on the iconic Piccadilly Circus “snow globe” site, and as a “wonder wall” at Oxford Circus tube station. The national media plan required a number of more standard formats to be built for sites throughout the country.
Outcome: The screens looked stunning and the campaign was a major success.