Brief: Take a new Cherry Good brand style and new packaging and design a complimentary website targeted at the typical Cherry Good consumer. The site must work in conjunction with an active twitter feed and regular news updates. The site must also have a simple content management system to allow the client to make regular updates and changes.
Solution: We designed a number of options for the client which all met the brief; this gave our client a number of approaches to consider. We chose to build the new site in Umbraco which offers open-source solutions and a simple CMS interface.
Outcome: The new site has worked in unison with an innovative PR and social media strategy. This has led to increased sales in multiple retail and a significant increase in market share