Brief: Develop a complimentary mobile app to work in conjunction with Huggies Pull-Ups potty training website allowing parents to record and reward effective potty usage by their children.
Solution: A mobile app which synchronised with a parents user account on www.pottytraining.co.uk allowing them to record a potty training incident whilst they were out of the home and give an electronic reward to their child – such as a star for their digital star chart.
Outcome: The potty training site became an instant favourite with parents worldwide and was rolled out in 8 countries.