Brief: Produce a trade guide for Hunter’s worldwide sales force which would move their 90 page printed brochure onto a tablet form, saving tens of £1,000’s of print pounds whilst maximising the impact of stunning product photography.
Solution: We developed a simple app to run on iPad which acted as an effective sales tool and removed the need for a printed look-book. This gave Hunter two weeks longer to finalise their new range and allowed easy updating of product information. On the iPad retina screen the not-insignificant photography budget was fully utilised.
Outcome: Hunter hit their deadline which allowed their full range to be showcased at their worldwide once a year retailer sales meetings. The net saving in print spend was over £60,000.