Brief: Take Hyundai’s bi-annual 60 p.p. Magazine WHN (What Happens Next) and produce a fully responsive online version. A key requirement from the client was that the online magazine must “not be just a page turner” and that Breathe must take the printed content and make it work in the digital space with direct calls to action.
Solution: After carrying out extensive research into development tools designed for online magazine content we settled on a platform that allows us to build creatively, responsively and quickly for desktop, tablet and mobile. The finished online version of WHN is fully highly interactive, includes calls to action and leads to impressive consumer engagement
Outcome: The online version of WHN gave our client great stats which included, a great average dwell time of over 5 minutes, 6 pages visited per session and an incredibly low bounce rate of 9%. Our interactive version also pushed good levels of entries to an online competition and generated massive interest in Hyundai’s electric car the IONIQ.