Brief: Our brief was to bring life back to the Sunny D Facebook, grow the fan base, and achieve more likes, more shares and more engagement.
Solution: Our social media team developed a light hearted theme for the all social media communication. Giving the brand a personality, driving home the brands benefits (such as low sugar and vitamin D benefits). We also developed a range of competitions to encourage sharing, engagement and bring in new fans. Finally we also set up a very fast turnaround to deal with any negative consumer comments.
Outcome: In 24 months we have moved the Facebook fans from 16,000 to 60,000, improved engagement rate by over 20%, CTR to website has improved by 49%.