Brief: Raise awareness and anticipation of Waburtons new snack products using Facebook.
Solution: Our solution was the “Crunch Time” competition to run at 12:00 pm and 4:00pm every day for a 6 week period, in advance of the product launch. The competition allowed followers go into a draw to win great prizes after finding the answer to a question which was on the Warburtons snacks website. Some winners would win cases of the new product.
Outcome: There was a buzz about a new snack only the lucky few had ever tasted. Once the product appeared on the shelves everyone couldn’t wait to try the snacks for themselves.