Brief: Develop a Hints and Tips “go-to” destination for busy mums.
Solution: We developed a new section in the Sunny D website featuring a broad range of useful hints and tips. New content is written by our team and added on a weekly basis. The subject matter included in the website underpinned an extensive link building strategy.
Outcome: Consumer engagement from the social channel improved by 20% in seven months and CTR improved by close to 50% in the same period. From an organic SEO perspective, the provision of high-quality new content drove Sunny D’s website up the rankings.